F&B marketing project
Palsaik Korean BBQ
The problem
Palsaik Korean BBQ had multiple outlets across KL but their brand presence wasn’t matching the quality of the dining experience. Content was inconsistent, there was no long-term brand direction, and no structured approach to customer engagement beyond day-to-day posting.
What we did
Built and grew their brand together with them as a long-term partner. Beyond social media management — content strategy, photography direction, caption writing, and campaign planning — we plan and execute annual marketing events to boost sales, build brand awareness, and create stronger bonding between the brand and its customers. This is an ongoing partnership where we shape the brand direction together.
Client
Palsaik Korean BBQ
Scope
Brand building, social media management, content creation, campaign planning, annual events
- Long-term brand partner. Growing the brand together, not just managing posts
- Annual events. Marketing events that drive sales and deepen customer loyalty
- Consistent presence. Clear visual and tonal identity across all platforms
- Multi-outlet. Coordinated branding and messaging across 9 locations
F&B marketing project
Grande Cafe
The problem
Grande needed its ice cream offer to feel more than just another menu item. The campaign had to make the product instantly recognisable, easy to share online, and visible inside the cafe at the point of purchase.
What we did
Directed and captured campaign content around the soft serve, custom cone collar, menu cards, counter displays, customer moments, and phone-style social shots. The visual direction connected the Grande identity with real cafe moments so the campaign could work across social media and in-store touchpoints.
Scope
Campaign direction, product photography, social media content, menu/POS visuals, in-store campaign assets
- Product-led hook. Made the ice cream, drizzle, and branded cone collar the visual centre of the campaign
- In-store support. Menu and counter visuals helped the offer stay visible at purchase points
- Social content. Phone-shot and customer moments made the campaign feel live and shareable
- Brand consistency. Extended Grande’s identity into product, menu, and social campaign touchpoints
F&B game campaign
Palbok Korean BBQ
The problem
Palbok needed a restaurant campaign that could do more than announce a promotion. The goal was to make participation easy, make the dining moment more engaging, and give customers a reason to return.
What we did
Ran a restaurant QR game campaign at Palbok through KIIPT ONE, using QR-based participation, voucher rewards, and in-store customer engagement flow. We also organized Korean drinking-game moments with the directors for social media content, connecting online attention with real restaurant action.
Scope
Restaurant QR game, voucher reward flow, event campaign planning, social dining content, customer engagement system
- Live restaurant campaign. Game participation ran inside the actual dining environment
- QR participation. Customers could join directly from in-store prompts
- Voucher rewards. Rewards supported return-visit behaviour after the campaign
- Social dining content. Korean drinking-game moments were directed with the Palbok team for stronger social media storytelling
- Engagement layer. Added interaction beyond normal posting and promotion
